Primary Market

Not Mutable

Cesar Millan Aka The Dog Whisperer is the #1 Dog Trainer in the world. 

"Cesar Millan is a household name and 3x Emmy nominated internationally acclaimed star of several hit TV series broadcasted and streamed in over 120 countries. A New York Times #1 best-selling author, and accomplished global public speaker, Millan is also an entrepreneur with an innovative product line including his widely popular and exclusive training courses under his Training Cesar's Way brand. Cesar Millan is one of the most sought-after authorities in the field of dog behavior and rehabilitation." 
-wikipedia

"TSST"
"No Touch, No Talk, No Eye Contact"

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